identity built for creative movement

Filip Kregl lives at the intersection of design and sport, so we crafted a visual identity with the same energy - clean, modular and ready to move. The abstract K became the anchor: a shape that works as a system, adapts to any layout and even nods to Filip's love of hockey. Flexible like a gymnast, sharp like a puck, the identity gives Filip a visual playground he can keep evolving with ease.