We took an already delicious product and wrapped it in a sleeker package.
team
Vít Rýznar (Creative Director), Jana Bieleš Bernkopf (Graphic Designer)
scope
Visual Identity, Illustration
How the collaboration was baked
Wrapáček® – the special bag that keeps your bread in ultimate freshness – started as a slice of fun on the side. The goal? To cook up an alternative to plastic lunch boxes for the little ones. But thanks to a hunger for more, the brand rose faster than sourdough and soon fed a whole market. The product has been professional from the very beginning, thanks to its high-quality membrane that truly sets it apart from the competition. Now, it’s time to take it further – with a fresh visual identity that will attract a new wave of conscious consumers.
Step up for Wrap Up
Despite the great idea of sustainability, the brand design was not sustainable for the modern age. It needed to retain the playfulness and lightness, but also add a new crust to it. To make foodies want to bite into fresh baked goods just out of Wrap Up bags.
Out of the sack thinking
Illustrations became our secret ingredient, complemented by a simple logo that rose to the occasion. Wrap Up is aiming high, so the old logo featuring a bag would become obsolete very quickly. Just as the bread inside the Wrapáček® remains almost unchanged before and after, the new visual identity feels much fresher.
