client

Tack room

Project overview
Sometimes, a simple yet effective visual identity is the perfect key to success. Complex subjects – like finance – demand a refined approach. Just like Tack Room.
team
Vít Rýznar (Creative Director),
Jaroslav Miklík (Graphic Designer)
scope
Visual Identity, web

Business can be playful

When it comes to finance, you want the best advisors. And if expert guidance comes with a friendly approach, you’ve hit the jackpot. That’s the kind of business that happens in Tack Room. And the kind of visual identity we sealed with a handshake.

Big deals don’t always happen in sleek city offices. Sometimes, the best agreements are made over a round of golf or a day of polo in the countryside – where conversations flow as easily as the game. Tack Room wanted to bring that same warm, welcoming feel to the world of finance.

Formal, yet relaxed

From M&A and transactions to IPOs and venture capital, Tack Room offers top-tier advisory built on trust, expertise and sophistication. Their new visual identity had to reflect just that – professional, but approachable. A brand that speaks the language of high finance but feels right at home in a more relaxed setting.