Mindless

For 25 years, Karel Novotný, aka Mindless, has been navigating the world of brands. Through this journey, he's mastered the art of what works and what doesn't. He's ready to offer you actionable advice – even if it's not always pleasant to hear. Because in brand building, there's no room for sugar-coating – only decisive action matters.

Mindless isn't afraid to stand out from the crowd while boldly entertaining it. After all, the court jester holds a unique privilege: telling the king the truth. You might not realize it yet, but your royal brand deserves such a jester's perspective.

This insight became the cornerstone of our new visual identity creation.

In today's landscape, brand managers and consultants aren't exactly painting with all colors of the rainbow. The corporate grayness often blends together, weakening brand differentiation and positioning. But not with Mindless. His role as the jester was given – we just had to design the rest of the show.
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We crafted a playful visual identity that embraces this vibe. The extensive color palette works beautifully across both extravagant animations and more conservative materials. Unique mosaic patterns complete the picture, adding another layer of distinction.
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Mindless is now ready to improve the brand of all viewers. In a new design. Look!