A visual identity for a visual identity champ? Game on!
team
Vít Rýznar (Creative Director), Jaroslav Miklík (Graphic Designer), Marek Němec (Graphic Designer)
scope
Visual Identity, Brand Strategy, Webdesign
Designers for a designer
Filip Kregl is a seasoned graphic designer with a bunch of stunning projects under his belt. He's got sports in his blood, so we didn't hesitate to tackle his personal visual identity challenge in true athletic spirit.
With Filip’s expert gaze from the outside, our designs faced a true insider’s critique.
„K“ as the keystone of modularity
We’ve designed a minimalist visual identity with a clear connecting element – an abstract letter K. No matter which direction Filip takes it, the design will hold its ground. Each element of the identity is flexible and adaptable. Just like in gymnastics, ready for leaps, twists, and new moves. It’s all about flow and creativity.
And if you look closely, it even resembles a puck. This component forms the basis for the whole visual design.
