client

Konrad

Project overview
We took traditional craft and gave it a new package. With respect for history. Take a sip of our biggest project yet.
team
Vít Rýznar (Creative Director),
Radek Micheller (Graphic Designer),
Jana Bieleš Bernkopf (Graphic Designer), Jaroslav Miklík (Graphic Designer),
Marek Němec (Graphic Designer)
Peter Gamboš (Motion Designer)
Oldřich Hrb (Photographer)
scope
Visual Identity / Brand Strategy / Webdesign

Identity cool as a cold beer.

Since 1872, Konrad has been crafting great beer in Vratislavice nad Nisou, northern Bohemia. Their beer recipes? Time-tested and perfect. Their brand look? That needed a fresh pour.

With a new strategy and visual identity, we transformed the entire brand into one proper beer special. But the traditional kick remains.

A carefully crafted brand.
To the last coaster.

Although bottles have been leaving the brewery yard for quite some time, Konrad has recently focused more on their content rather than the look.

Like brewing the perfect golden nectar, great design follows a careful process. We examined every visual element step by step, crafting an identity that's both eye-catching and functional.

So we brewed

Beer lovers still get their favorite Konrad taste – but the new logo, website, catalogs, all print materials, beer labels, banners, festival stands or cans received a proper kick. And the crown on the bottle tops it all off.

Everything is simpler, yet more powerful. But this project went beyond just illustrations – we created practical solutions that look great and keep costs smart. Every photo, every detail now speaks the language of great beer.

Inspired by tradition

Before the beer reaches the customer, they will see a variety of applications of the new identity. Both offline and online. While the brand has received a fresh look, it is inspired by everything that Konrad represents. From its location in the Jizera Mountains to its rich history.

Now that's worth raising a glass to.
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