We handled the naming, legally secured the brand, and crafted a visual identity that’s as thorough as a full car check-up.
team
Vít Rýznar (Creative Director), Marek Němec (Graphic Designer)
scope
Visual Identity, Illustration, Naming
In the beginning, there was a word
We delight in playing not just with pixels and illustrations, but with words too. That's how we transformed Automato into Caratomy in our studio, crafting a name that clearly conveys our client's mission – checking used cars before purchase. As Caratomy prepares to roll out across Europe, it needs a name with a powerful resonance, just like the sound of a well-tuned engine.
We nurture brands from the ground up, so we made sure the new name was legally protected and registered. This allows our client to easily enter the European market.
The anatomy of visual identity
Our brand diagnosis revealed that the visual identity must not only be modern, professional, and sustainable but also align with the service, ensuring it is both distinctive and memorable. Check!
Just as Caratomy uncovers the quirks in used cars, its image must also aim for perfection. The new visual design performs flawlessly across all mediums, from digital to print. Because, like Caratomy, we examine every detail.
